Forum Posts

Rupa Islan
Jul 30, 2022
In Fashion Forum
In our daily work, we may need to do some competitive product analysis to speculate on the product intentions or some highlights of similar products. There is also a relatively complete set of competitive product analysis process on the Internet, which is actually quite comprehensive for the product novice. All levels and dimensions of the product Buy email list can be completely analyzed. For example, we often talk about the five elements of product experience: strategy layer, scope layer, structure layer, framework layer, and presentation layer . But this is only for reference when you experience the product. When you really want to analyze competitive products, if you rigidly analyze these dimensions, you will lose your direction and lose your story background What I am in charge of is TV-side video products. Its competitors mainly include TV-side video products such as Cloud Audio-Visual Aurora, Galaxy Kiwi, and TV Cat. Last weekend, the boss asked each product member to do a competitive analysis for their own project, and to formulate a follow-up product plan. Although promised verbally (could it be possible to refuse - -!), the mental activity is: No matter how much inner drama there is, what should be done is still to be done, and competitive analysis is also a necessary skill for products. Facts have proved that when you really put your mind to experience competing products and analyze the current status of competing products, you will gain a lot. The competing products selected this time are: Cloud Audio-Visual Aurora VS Galaxy Kiwi. The reason for the selection is that the two are in a leading position in various industry data in this field, and their product forms are relatively mature and have great analytical value. After roughly sorting out, it is decided to analyze according to the following dimensions:
Galaxy Kiwi VS Cloud Audio-Visual Aurora: Doing a good job  content media
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Rupa Islan

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