Forum Posts

Omar Faruk
Jun 30, 2022
In Fashion Forum
Lazy thinking I'm not a design expert so I don't know why, but I know that Treatment A has a higher CTR, so I need to adopt that design. advertisement Continue reading below Critical thinking What is the difference between the two treatments? Did both treatments go to the same landing page with the same offer? Is our hypothesis upheld? Was "Treatment A" more effective for all audiences and placements, or for a particular segment? Have you compared both CTR and conversion rates? What have you learned to apply to the next test? Scenario: Conversions down 20% month-on-month Monthly sales chart and sales over time Lazy thinking Conversions are declining this month as fewer people are interested in your product. I need a better offer. Critical thinking Conversions are ghost mannequin effect service down 20% month-on-month, but zoom out and you'll see a 128% increase year-on-year. The conversion rate in May is high, although there is usually a significant decrease depending on the season. What is contributing to that increase? How are budgets and acquisition costs compared year-over-year? Lazy thinking and critical thinking The "lazy answer" for each of these scenarios is the actual answer received from the PPC job seeker. Lazy thinking draws conclusions without examining deeper data. If you don't know how to push the most obvious conclusions, imagine your boss (or client, or recruitment manager) questioning your analysis. advertisement Continue reading below What did they find that you might have overlooked? What else has led to the results you saw, other than the first observation? Why is this not the correct (or best) interpretation? Before accepting your conclusions, spend more time proving that you are wrong than proving that you are right. 2. Know KPIs and calculations If you don't have a formal background in statistics or marketing, these calculations and frameworks can prevent you from making mistakes in your analysis. Conversions and revenue Start with Key Performance Indicators (KPIs) KPIs need to be indicators that drive business growth. Prioritize KPIs (such as conversions and revenue) and pay attention to the metrics that drive them (such as clicks and conversion rates). Don't be distracted by all the numbers and data points that can be analyzed. "Transformation" is not a standardized metric If you have conversions with different values ​​(such as newsletter subscriptions or bulk purchases
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Omar Faruk

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