Jul 14, 2022
In Fashion Forum
Chinese characters and their derived calligraphy art, traditional patterns, and traditional colors are visual elements with national characteristics and cultural connotations. Modern Chinese graphic design can learn from these traditional visual elements to accurately convey information and demonstrate cultural charm. Impress the audience and promote Chinese graphic design to the world. Keywords: traditional visual elements; modern graphic design; application methods; application principles The more national, the more the world. With the improvement of China's international status, the Chinese style has influenced the international trend in more and more fields. In the field of graphic design, people also pay more and Image Manipulation Service more attention to the Chineseization of graphic design. Text, pattern and color are the three major visual elements of graphic design. Modern Chinese graphic design can also learn from traditional culture and art from these three aspects, inherit and innovate. This is also the only way for the future development of Chinese graphic design. 1. Traditional Chinese Visual Elements Words, patterns and colors are not only the main visual elements, but also important forms of expression of national culture. In traditional Chinese culture, these three are particularly prominent. Chinese characters are the only highly developed and still widely used morpheme characters in the world. After thousands of years of development and evolution, seven fonts have been gradually formed: oracle bone script, bronze script, seal script, official script, regular script, running script, and cursive script. Most Chinese characters are phonetic characters, which integrate shape, sound and meaning. The block structure makes Chinese characters have a unique beauty of inter-frame structure. The art of calligraphy and seal carving derived from Chinese characters brings the beauty of Chinese characters into full play. Patterns, long before Chinese characters were formed, Chinese ancestors had begun to use various patterns to convey ideas and beautify objects.